STRATEGIC ALLIANCES AND PERFORMANCE OF COMMERCIAL BANKS IN CROSS RIVER STATE: A CONCEPTUAL REVIEW
Abstract
The purpose of the study was to examine the strategy alliances and performance of selected commercial banks in Cross River State. The specific objectives were to: examine the effect of joint venture alliances on the performance of selected commercial banks in Cross River State; determine the impact of equity alliances on the performance of these banks; and investigate the effect of contractual alliances on their performance. This study used a conceptual review method. The major findings include: joint ventures had a significantly positive effect on bank performance in Cross River State. Equity alliances also had a significantly positive effect. Similarly, contractual alliances positively and significantly influenced bank performance. The study recommended that joint ventures are the most integrative form of alliances. Therefore, centralized procedures and policies should be developed to provide a uniform standard for all parties. Additionally, it was suggested that shared equity can help facilitate the coordination and control of collaborative efforts.